Foxwoods casino appoints advertising exec

Mashantucket, Connecticut (AP) June 2012

Foxwoods Resort Casino has announced the appointment of a former Las Vegas marketing executive to develop advertising for the eastern Connecticut casino.

Foxwoods, owned by the Mashantucket Pequot Indian tribe, said it has appointed Robert O’Keefe as vice president of brand and advertising. The casino said O’Keefe will develop advertising and other marketing and communications.

The casino credits O’Keefe for managing marketing departments at Las Vegas resorts and guiding the brand strategy for the Nevada resort city that included the famed “What Happens Here, Stays Here” advertising campaign.’

Foxwoods and the nearby Mohegan Sun are struggling to boost revenue in the weak economy and increasing regional competition from a growing number of casinos.